What is clear coaches?

Clear Coaches

Being a professional coach. Being a professional coach who actually makes money. There’s a difference.

It’s time to turn your passion for coaching into a solid, profitable business.

Clear Coaches is the program that shows you how to make it happen.

Have you been

  • Where can I find clients?
  • How much should I charge?
  • Do I need to start a blog?
  • What about ebooks and other products—should I sell those?
  • What makes me special anyway?
  • How can I find my ‘voice’ as a coach?
  • How can I start making serious money?
  • How can I explain what ‘life coaching’ is without rambling and feeling so awkward?

If those types of questions are on your mind—weighing you down, stressing you out—Clear Coaches is the place where you can find answers and take real steps build your dream coaching practice.

Enrollment for the 2019 session is open now.

Program Overview


Cash, confidence, and clarity. If you want more client bookings, more financial security, more confidence in your coaching abilities, and more clarity about what makes you unique and valuable as a coach, you’ll gain a lot from this program.

You Can:

Participate from anywhere in the world. Internet access required.

Led By:

Susan Hyatt, Master Certified Life and Business Coach. As seen in: O: The Oprah Magazine, Cosmopolitan, Women’s World, and on national TV.


Two enrollment levels so that you can choose the price-point and style of training that’s best for you.


This is serious business

Clear Coaches wasn’t born yesterday. This year, Clear Coaches is entering its 16th session. Word of mouth buzz and excitement about Clear Coaches continues to spread. The program has been sold-out every single time.

View Testimonials

Why clear coaches?

If you want to learn how to build a real, grown-up business—with a consistent income—there are lots of things you can do.

You could enroll in an MBA program. You could read a couple of blog posts written by entrepreneurs that you admire. You could hire a consultant. You could just wing it and figure things out through trial and error.

Why should you consider signing up for Clear Coaches?


Because it’s specifically focused
on the coaching industry.

Coaching is a unique industry with its own unique challenges. You’re not selling cars, cupcakes, clothing, or some other type of tangible product—you’re selling personal transformation. But how do you market an internal, emotional experience like “transformation,” which can look and feel so different from client to client? That’s one of the #1 questions that we discuss in Clear Coaches.
You’ll find guidance that’s specifically tailored to the coaching industry—not generalized business advice that doesn’t really apply to your situation.


Because it’s entertaining and beautifully produced.

If a class is super boring, then you’re going to tune out—or fall asleep on your desk—and you won’t get much out of the experience. The training materials that you’ll find inside Clear Coaches are fun, entertaining, and beautifully produced.
Each video is less than 15 minutes long. You can watch during your next coffee break and you won’t feel over-saturated with too much information. It’s the type of training that leaves you feeling energized, not exhausted.


Because it works.

Now in its 17th session, Clear Coaches has a roster of graduates who are rocking the industry and doing amazing work. Graduates are: trademarking new processes and methodologies, running sold-out program programs, getting featured in top magazines, and meeting—or exceeding—their income goals. Clear Coaches is not a newbie, untested program. It’s been around for a while and its graduates are proving: it works.

Topics we cover

To run a successful and profitable coaching practice, you need to pay attention to your Front End, Back End, and Deep End.

In Clear Coaches, you’ll find 6 training modules.

  • Foundation

    Topic #1. What’s Your Why

    Video #2. Your Ideal Client

    Video #3. Create Something Now

  • Front End

    How you appear to the world.

    When potential customers meet you in person—or visit your website—they’re subconsciously forming an opinion about you in less than 7 seconds. That’s human nature—and that’s why the Front End of your business is crucial.

    Video #1 Website

    What do people see and experience when they visit your website? Are they meeting the best possible version of you? Or are you hiding behind a “persona” that’s not authentic?

    Video #2 Hot Topics

    What topics are you covering on your blog, your podcast, in videos, or during webinars? Are you tackling the topics that really matter to you—or playing it safe?

    Video #3 online presence

    Aside from your website, where else are you showing up online? When someone Googles your name, what pops up? Does your online presence feel tidy and organized, or is it a hot mess?

    Video #4 Daily interactions

    How do you interact with potential clients on social media? On your blog? On the phone? What about face to face—how do you come across in your everyday life?

    Video #5 Style

    What you choose to wear sends a message to the world. What are your clothes saying? Do the photos on your website accurately represent who you are as a coach?

    Video #6 Confidence

    When people ask, “What do you do?” do you confidently introduce yourself as a coach? Or do you cringe and mumble something incoherent? What’s your tone of voice, body language, and confidence level when you talk about your work?

    Video #7 Priorities

    You can’t do everything all at once. You need priorities. Which 3 aspects of your Front End are you going to work on and clean up first? MODULE 1 includes: 7 videos, 7 worksheets, and 7 checklists to help you tune up your Front End. GOAL: By the end of this Module, you’ll feel proud of your online presence (no more website shame!) and you’ll feel more confident introducing yourself as a “professional coach.” You’ll understand how to show potential clients that you’re someone who can be trusted with sensitive emotions and intimate, confidential information.

  • Back End

    The policies and systems that keep your business running smoothly.

    What happens when a potential client reaches out to you—what’s your intake process? Do you have consistent policies for scheduling, rescheduling, cancellations, deposits, full payments, and all of the other administrative aspects of your business?

    When your Back End is sloppy, inconsistent, or weak, your clients can sense it. It can erode their trust in you—or lead to missed payments, awkward misunderstandings, and other types of costly drama.

    The Back End of your business might not be as “visible” to the public as your Front End, but it’s just as important.

    Video #1 Offerings

    What do you offer, exactly? What are your current products and services? Do your current offerings excite you—or do you feel unenthusiastic about everything? Do your current offerings make sense for your ideal client and the reality of his/her lifestyle? Or are you offering something that doesn’t really make sense—or feel valuable—for the type of person you’re trying to reach?

    Video #2 Intake process

    When someone is interested in hiring you, what is the exact process that unfolds? Do you have specific instructions laid out clearly on your website? How should they get in touch? Do you have standard language that you’ll use to keep your communication consistent with each client?

    Video #3 Intake forms and agreements

    What information do you need to collect from your potential client before your first session? Do you have a client agreement that explains how coaching works, what you provide and don’t provide, and what your client is responsible for doing as well?

    Video #4 Policies

    What are your office hours? Are you available for texts and emails? What are the limits you’re going to set with your clients regarding how much they can contact you and how much they can expect to hear from you? Are you communicating those policies clearly?

    Video #5 Payment

    Which payment system will you choose? Will your clients make a deposit to confirm their session? Will you require full payment by a certain date? Do you have a refund/cancellation policy—and are you certain that your clients are reading it?

    Video #6 Legal Protection

    Depending on what type of coaching practice you run, you might need to include specific language on your website, in your emails—and other areas—to protect yourself from potential legal issues later down the line. Do you know what you need?

    Video #7 Priorities

    You can’t do everything all at once. You need priorities. Which 3 aspects of your Back End are you going to work on and clean up first? MODULE 2 includes: 7 videos, 7 worksheets, and 7 checklists to help you tune up your Back End. GOAL: By the end of this Module, you’ll see exactly what’s missing from your Back End and what needs immediate attention and tuning up. With tight, clearly articulated policies, you’ll keep your clients feeling happy and supported—and you’ll keep their expectations in a realistic zone. No awkward misunderstandings or disappointments.

  • Deep End

    Your competence and confidence as a coach

    Lots of coaches obsess over finding “the perfect tagline” or choosing the “right mailing list software.” Those details do matter. But none of those external bells and whistles matter as much as your competence and confidence as a coach.

    Are you an effective listener? Are you intuitive and insightful? Do clients feel safe in your presence? Do you consistently help your clients to get results—results that can be felt, seen, and measured? Are you sure about that?

    You can have the glossiest website in the universe and impeccable back-end systems, but if you lack confidence in your abilities, your clients will sense it.

    This module includes specific steps you can take to hone your craft and become an even more effective coach. You’ll also collect evidence to prove to yourself—and others—that you’re the real deal. (Nothing slays insecurity like e-v-i-d-e-n-c-e!)

    Video #1 Evidence

    When you’re coaching clients, do you cross your fingers and “hope” that your work is… actually working? Or do you follow up with each client, conduct surveys, collect info, build case studies, and collect evidence to prove to yourself—and others—that you’re an effective coach?

    Video #2 Role Modeling

    There’s what you “say” you care about. And then, there’s what you actually “do.” Are you an inspiring role model who walks her talk? Or is there a mis-alignment between your words and your actions? When people work with you, would they feel proud to say to their friends, “My coach is a huge role model for me”?

    Video #3 Artistry

    Coaching is more than just “listening and talking.” What is the unique artistry that you could bring into your coaching sessions? Do you have a background in yoga or hypnotherapy? Are you a professional musician? Are you gifted with Tarot cards? Could you weave music, movement, or some other “custom flavor” into your coaching practice? What would feel fun, memorable and distinctive?

    Video #4 Benefits

    People don’t hire coaches because they’re “totally fine.” People hire coaches when they’re frustrated, suffering, or seeking a specific type of transformation. What is it that you’re promising to your clients, exactly? Are you confident that you can deliver? If not, what needs to happen to bolster your confidence?

    Video #5 Listening

    Most coaches think they’re “good listeners.” Some are. Some aren’t. With every coach, there’s always room for improvement. When a client is speaking, what are you hearing? Do you hear what they’re saying? What they’re not saying? What they wish they could say? Or do you predominantly hear your own inner critic saying, “You’re not a good coach”?

    Video #6 Legacy

    You became a coach for a reason. Do you remember what it was? Or has your reason changed over time? What is the ripple effect that you long to create for your clients—and for your wider/global community? How do you want to be remembered at your funeral? What’s your legacy?

    Video #7 Priorities

    You can’t do everything all at once. You need priorities. Which 3 aspects of your Deep End are you going to work on first? MODULE 3 includes: 7 videos, 7 worksheets, and 7 checklists to help you tune up your Deep End. GOAL: By the end of this Module, you’ll feel clear about what makes you special, unique and powerful as a coach. You’ll have evidence to prove to yourself—and others—that you’re the real deal. You’ll understand how to explain the benefits of working with you in simple, clear language that your clients can grasp. You’ll see how you can continue to hone your craft with every session—evolving into the best coach you can possible be.

  • Sales

    Creating confidence when selling your services.

    Listen to 6 live interviews with 6 top earning coaches, all from different backgrounds, earning 6 and 7 figures who have mastered the art of selling their coaching services. Get the confidence you need to go into your next sales call with a potential client not only knowing your worth, but charging it too. Make it easy for them to sign up, so you can start helping them create the lives they are craving, too! There’s also a sales/discovery call script provided that is GOLD. Never go into a discovery call unsure of what to do again.

    Interview #1 Lacey Site

    Interview #2 Kendrick Shope

    Interview #3 Stacey Smith

    Interview #4 Indira Pierrot

    Interview #5 Kara Loewentheil

    Interview #6 Negotiating With Devon Smiley

  • Pep Talk

    No matter what you are going through as a coach, I’ve been there, too.

    For the bad days, the haters, the negative thoughts… there’s a pep talk for that! In this module, you’ll find TEN pep talks available to help you through. Overcome it all and keep going creating the coaching business you crave!


Who it’s for

Clear Coaches is not a “generic” business training program. It is a program for professional coaches who work in the personal growth industry—and who want to coach part-time or full-time and make serious money doing it.

if you are a

  • Career coach
  • Fitness coach
  • Leadership coach
  • Life coach
  • Relationship coach
  • Sex/intimacy coach
  • Weight loss coach
  • Women’s empowerment coach
  • Writing/creativity coach
  • A consultant, educator, facilitator, e-course creator, or public speaker with a strong coaching/personal growth element to your work

Then clear coaches is appropriate for you.

Most importantly: If you’re currently coaching people “just for fun” or “just for practice,” and if you’re ready to stop giving away your time and skills for free, Clear Coaches is definitely for you.

Not sure if you fit the criteria? Email us at [email protected], describe your career or profession, and we’ll let you know if Clear Coaches is a good fit for you.


Enroll now

Let’s get you in the program! Choose the enrollment level that’s going to help you the most. Select your level in check-out.


Participate from anywhere in the world.

  • A goldmine of information to help you build a solid, profitable, grown-up coaching business.
  • Private Facebook Group community.

Clear coaches select

  • You get everything included in the Online Training package, PLUS a seat in my Clear Coaches Select 8 Week Program.
  • Limit: 10 participants for this enrollment level.
  • You must apply for this level.

My Beyonce Refund policy

All of your payments — including your initial deposit — are non-refundable

I call this My Beyoncé Policy. Here’s why:

When you buy a ticket to a Beyoncé concert, and then decide you don’t feel like going, or it’s too far to drive, or you can’t find a babysitter, or whatever… what happens? You don’t go. You stay home. You miss out.

Are you going to write an email to Beyoncé and ask for a refund? Hell no. Beyoncé ain’t refunding your money just

because you decided not to show up, or mismanaged your schedule, or whatever. That was your choice. This may sound like “tough love,” but that’s my policy, too.

Bottom line: respect your time. Respect mine. Say “yes” to the experiences that you really want — and show up. Showing up is so sexy. Beyoncé would approve.

Refund policy = complete.

This is tremendous. You’re about to see what is possible when you apply 100% of yourself to your goals (maybe for the first time in your life…?). I’m so excited for you and I can’t wait to be your coach!

It's Time

No more waiting. No more covering up.

No more Shrinking. No more Hiding.

The BARE book is here!
Order the book or audiobook read by Susan herself!