Go! Podcast

But will it work?

Hello and happy Monday! This is Susan Hyatt and it’s GO time.

This is episode number 147.

This is a show where we talk about goals, and courage, and going after what you really want in life.

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Wanna read the full transcript? Here ya go:

Once, I had a client who was thinking about starting a podcast. She hoped that doing a podcast might help increase her visibility, help her reach more clients, and ultimately, help her make more money. But before taking the first step, she wanted to know, “How can I be sure this will work?”

Another time, I had a client who was thinking about launching a new product. Her instincts kept saying, “This will be a good move.” She felt reasonably confident that she’d have plenty of customers. But before taking action, she wanted to know, “How can I be sure this will work?”

I could give hundreds of other examples, because I’ve heard variations on that same question hundreds of times.

How can you be sure that something will work? Well, unfortunately… You can’t. You can’t ever be completely sure. Because when you’re running a business, everything is an ongoing experiment.

Yes, you can do research. Yes, you can collect data. Yes, you can look at statistics and market trends. Yes, you can do surveys and create new products based on people’s feedback. Yes, you can hire expert advisors and consultants. Yes, you can do all of that, and sometimes, those things can be very helpful. Sure. Go for it.

But ultimately, every new project is… a bold experiment. There is no way to predict if something is going to be a smash-hit success. You just have to try it and see.

There was a musical called Bullets Over Broadway that premiered in New York City a few years ago. Everyone predicted that it was going to be a HUGE success. It had everything going for it—the best directors, the best producers, a terrific cast. There was tons of buzz about this show. But then… the show flopped. It closed after just a few months. Audiences just weren’t interested in seeing it. Everyone was shocked. Sometimes, you do an experiment, and the experiment just doesn’t work out.

And then, there was a little musical called… Hamilton. The premise sounded crazy. A show about the life of Alexander Hamilton… with rapping and hip hop music. Huh? What? Sounds crazy, right?

Hamilton took over 7 years to create, and many people were dubious about it. Even the show’s creator, Lin-Manuel Miranda, had plenty of doubts. In an interview with Rolling Stone, he said:

“Every day there was self-doubt when I put pen to paper. When I first started writing Hamilton, I had no idea if it was going to be good or if it was just a crazy idea. I had a lot of self-doubt about it.”

But he kept going. He kept working. He kept experimenting and refining. And the experiment paid off.

Nobody could have possibly predicted Hamilton’s historic, record-breaking success.

Ticket sales for Hamilton bring in $1.9 million per WEEK. And that’s just the Broadway production in NYC, that’s not even counting the touring productions around the country.

Sometimes, you do an experiment, and the experiment succeeds—beyond your wildest dreams.

We all crave security. We all want to know, “How can I be sure this will work?”

But that’s an unanswerable question.

Instead, we need to ask different questions. We need to ask, “Am I excited about this?” “Am I passionate about this?” “Am I willing to be brave and just TRY something and see what happens?” “Am I willing to keep experimenting, even if the first or second try doesn’t work out?” “Am I willing to keep trying, keep refining?”

If you’ve chosen the path of entrepreneurship, then you’ve chosen the path of lifelong experimentation. That’s what you’re signing up for.

Sometimes, it will be fun. Sometimes, it will be tough. Sometimes, you will want to give up, but then you’ll try one more experiment and it will WORK and then you’ll be so happy that you didn’t give up too quickly.

Your next big victory… might be one “experiment” away.

The only way to find out… is to just try it and find out.

It’s GO time.

Susan Hyatt

It's Time

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