Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm Master Certified Life Coach Susan Hyatt, and I'm psyched for you to join me on this journey.
Oh, hey coaches. So years ago, a colleague told me about a beautiful little book called Life as a Daymaker: How to Change the World by Simply Making Someone’s Day. I blogged about it a few times. It’s a book written by David Wagner.
Now, David is one of the original founders of Aveda, a hair product company. Before that, he was a hairstylist who did cuts, colors, saw tons of clients every week. And he’s driven by a very simple idea. What if instead of striving for fame and followers and fans, what if instead, we simply focus on making one person’s day a little better than it was before?
What if your life purpose is simply to make someone’s day? What if every day, you wake up and ask yourself, how could I be a daymaker today? I love this concept. I want to be a daymaker. I know you do too. And that’s what today’s show is all about. How you can be a daymaker for your clients, for your potential clients, for your social media audience, for everyone in your business community. So let’s discuss. Here we go.
It’s time for your two-minute pep talk. As a coach, you might have some pretty ambitious goals. You might want to make millions of dollars, start a worldwide movement, write a New York Times bestselling book, or host a number one podcast that reaches gazillions of listeners.
And that is great. You know I love ambition. Ambition with no limit. But at the same time, it’s important to stay true to your roots, especially as your career begins to take off, you got to stay focused on why you became a coach in the first place. To help people, to serve people, to be a daymaker.
And being a daymaker means you have to say to yourself, if I help one person today, one human being, then today is a great day. If I make one person’s day better than it was before, then I’ve done a great job today. Because one person is a big deal. Small actions are a big deal.
And when you do one tiny daymaker deed, this often has a ripple effect that’s so much bigger than you think it’s going to be. It’s all about focusing on one person, one friend, one client, one colleague. Pick someone. How could you make this person’s day better than it was before?
What could you send them, tell them, give to them? What miracle could you create for them? How could you wow them, delight them, surprise them? When you adopt a daymaker attitude, it totally changes the way you do business.
Now, when you’re writing your newsletter, instead of going, “I hate this, it takes forever, I suck at writing,” instead, you think, how can I be a daymaker for newsletter readers? How can I brighten their inbox? What could I share that’s just above and beyond and totally awesome?
Could I send them a free video, a cool checklist, a genius idea? How could I make their day better than it was before? And when you send a daymaker newsletter, you will notice you get a totally different response from your readers. Way more excitement, way more fan mail, way more sales.
So I want you to spend some time thinking about these questions. What does being a daymaker mean to me? How could I be a daymaker for that client who just hired me? How could I be a daymaker for my newsletter readers? How could I be a daymaker for my friends, my colleagues?
So one thing that I really try to do in terms of being a daymaker for my masterminds for example is, if possible, when possible, when someone requests something, let’s say they have a question about how to do something on social media, I’ll go to my team and say, what could we cook up to blow their minds regarding this question?
And then voila, if it’s social media related, Mallory from my team will jump in and do a social media training that’s amazing. Or maybe they have a question about video, how to be great on video, then I’ll say, you know Brandon, let’s share with them some tips and tricks.
I try to go to my toolbox and not just answer their question but knock their socks off with the delivery of how to solve that problem. So if you’re ever having a slump grump day, when it just feels like nothing is going right with your coaching business, I want you to pick someone, anyone, pick one person and do something to make their day.
Send them a gift, nominate them for an award, write a positive review about their work, write them a card, make their day. Do this to remind yourself that you’re powerful. You’re a daymaker. You have the power to change someone’s whole day. Or even change their life.
And do this to remind yourself that helping one person is a really big deal. Go make someone’s day because this will make your business way more profitable, way stronger, and way more fun to run. Pep talk complete.
Oh hey, one more quick thing. Earlier in this episode, I mentioned the book Life as a Daymaker by David Wagner. So David has a website and it’s called daymakermovement.com. Go there, check it out. He’s got a list of easy ways to make days. A list of ideas on how you can make someone’s day.
Tons of ideas, they’re totally free. The website also has a collection of true stories about daymakers, things they’ve done, the ripple they’ve created. So inspiring. You truly can make the world a better place, simply by making someone’s day. So go to daymakermovement.com for tons of ideas. Whose day are you going to make today?
Thank you for listening to today’s episode. I hope this episode has inspired you to be a daymaker in your personal life, and definitely in your coaching practice too. There are so many ways to do this. It’s an attitude, a way of navigating the world. I hope this concept has inspired you to approach your workday a little differently. Have an amazing week, go make someone’s day, or go make 10,000 days and I’ll see you next time.